The following is a guest post from Matt Bacon of Independent Music Promotions. It’s the dream of every underground band to attract the attention of a higher up in the industry. To get someone who truly matters to check out their work and say “Hey – I think I want […]
RocketToTheStars.com’s Wade Sutton chats with me about social media, websites, and capturing email leads for your band.
One of the big mistakes we see bands make is how they interpret their numbers on social media, and how most bands get those numbers totally wrong.
Even to the point of buying those likes and follows in order to look impressive.
This is a huge mistake, and we discuss this topic and many others for truly getting your fans to hear what you have to say, get sales and show attendance, and not be a spammy musician.
Billy shares his wisdom on band merchandise. An independent musician as well as music marketer, Billy knows how to sell merch.
As a self-sufficient musician, you NEED to know how to sell merch! Sometimes, that’s the only money you will make from a show.
Hidden gem in the show: Billy sold a shirt to Pantera’s Dimebag Darrell who, then, wore it on stage. How cool is that?
Deborah Henson-Conant shares how she became a full time musician and transformed her instrument to match her stage personality.
Deborah got her start only knowing a couple of songs on the harp. Being thrown into it, she had to learn how to improv just to keep her new gig!
From these humble beginnings, Deborah has worked her way up to touring with Steve Vai and performing with jazz symphonies. All the while, she has transformed the stationary harp into something like the modern electric guitar.
Too often bands forget about the most important element of their musical success and music marketing: the fans.
Everything should be focused on your fans. From writing songs, playing shows, to posting on Facebook.
But we lose sight of this, or forget in the hectic day-to-day of booking and rehearsing. So here’s a few Fan Superchargers to make sure you are focusing on your fans.
There are things we do to sabotage ourselves with our music. Sometimes it’s because there are myths our there about what we should be doing. Other times, we are just putting things in our own way to prevent our success.
Since I’m starting up a new music project, and I’ve had to conquer some of my own music career killers, I thought I’d take a chance and share what I see musicians doing to kill their careers.
The fifth one is the hardest one I’ve had to come to terms with.
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When bands set out to do show promotion, rarely does the band take the time to think of how that show appears in the eyes of their fans. To get people out to your shows, you need to take a step back and look at it from your fans’ perspectives. […]
Adam Spencer is founder of MusoMania.com, and one of Adam’s specialties is content marketing.
“Whoa! Hold on there, Tex! Content a-shi-wawa!?! What jibberish are you talking?”
Okay, don’t get turned off here. Bear with me! “Content” is stuff like a blog post, a YouTube video, or a sharable image. “Content Marketing” is using blog posts and videos to gain attention for your music.
Make sense? No? Yes?
Well listen as Adam and I chat about content marketing and having a kick ass content calendar for your band.
In the latest episode of Work Hard, Rock Harder, I’m joined by Andrew Verdoes of the band Blue-A-Fuse.
In addition to being a full time musician and doing original music, Andrew’s band also does a lot of cover gigs. In this episode, Andrew tells you how to get these paying gigs…and how to slip your original music in under the radar.