Author Archives: Chris "Seth" Jackson

WHRH 014 | Kickstarter, Direct-to-fan, and Why Amanda Palmer Kicks Metallica’s Ass

 

 

Blasko and Chris Seth Jackson's Podcast

Blasko and Seth discuss DIY, Kickstarter, and Direct-to-fan engagement. Blasko stresses how money should not be a barrier to success. Also, we both cringe when we discuss Metallica’s Some Kind of Monster. Amanda Palmer would totally karate chop them.

Show Notes:

Blasko off on tour with Ozzy in Europe

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10 iPhone Apps that Ozzy Osbourne’s Bassist Uses

 

 

This is a guest post by Blasko, Ozzy Osbourne’s bassist and band manager at Mercenary Management.

Blasko's top apps for a band's phoneWith the myriad of apps to choose from these days, which ones are the most useful to the the young musician types? Beats me, but here is my top 10. Oh, and who am I? My name is Blasko. I play bass for Ozzy Osbourne. I manage bands at www.mercenarymanagement.com. I blog at www.bloganddestroy.net.

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Posted in Band Tech, iPhone Apps, Productivity | Tagged , , , , , , , , , |

How To Make A Music Website – 5 Ways To Make It Stand Out From The Crowd

 

 

Tips on how to create a site for your indie bandThe following is a guest post from Shaun from Music Industry How To. Enjoy!

Hey guys and girls, I’ve got a very special article for you today! As some of you may know, I’ve already showed you how to set up your very own professional website very quickly with minimum effort. Today however, I’m going to look at a few things that will make your website stand out from the crowd.

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How to Change Facebook Timeline Tab Images

 

 

Change Facebook Timeline Tab ImagesAs much as people are going nuts over the Facebook Timeline changes, I’m not really caring too much. Personally, I think people pay more attention to their Facebook news stream than they do your Facebook page.

Still, I just discovered a cool tip from Jeff Johnson’s Nonstop Traffic Formula. You can change how the tabs right under your Facebook cover photo look! I thought this was cool because you change boring images that someone like ReverbNation or Bandcamp give you to something that is more along your own band’s branding, changing the layout of Facebook for your page.

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The Art of Speedy Songwriting

 

 

This is a guest post from Praverb of Praverb.net

Praverb, The Art of Speedy Songwriting

Song Writing Image retrieved from Blogspot

 

“You write a hit the same way you write a flop.” – Alan Jay Lerner

The quote above suggests that the process of writing a song does not change the outcome. Knowing whether a song is a hit or a flop is based on the response from the audience.

The actual process of writing a song is something that affects a variety of songwriters. The first line or first words provide a stumbling block. We spend time waiting for inspiration as opposed to chasing or hunting it down.

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WHRH 013 | Using Social Proof and Reciprocity to Increase Sales for your Band

 

 

 

Work Hard Rock Harder. Using Social Proof and Reciprocity to Increase Sales for your BandBlasko and Seth cover the principles of social proof and reciprocity to increase your sales, increase your bookings, and also how to not abuse such psychological techniques. When you hear how marketers tell you to give your stuff away for free, listen to this episode to hear how this has a profound psychological impact on your fans that leads to better sales and cool things for your band.

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Posted in Making Money, Merchandise, Podcast, Social Media | Tagged , , , , , , , , , , , , , , |

Kiss School of Marketing: An Interview with Michael Brandvold


Michael Brandvold and I discuss his new, free eBook: The Kiss School of Marketing. The focus of our conversation is around the importance of branding for bands.

Branding, even though I know it is important, isn’t my specialty. But, I see its power with other bands making themselves a marketing powerhouse. Kiss is one of those bands who can put their name on anything and have it sell.

You may think your band is too pure for something like this. That’s cool. The rest of us will figure it out and make money while you argue it over.

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Why Create a Theme for your Show?

 

 

 

Why Create a Theme for your Show?Why isn’t your music enough? Your band kicks ass. You are epic gods and goddesses on stage. That should be more than enough to attract thousands of drooling fans to your shows.

Well…except the fact that no one has any clue who you are. And, there are 10 other clubs with other gods and goddesses kicking ass on stage. Also, Netflix and HBO have gods and goddesses with awesome CGI effects, and it costs less to drink beer at home.

If you have the choice of 5 shows going on on Friday night, with each band being equally awesome, which show do you choose?

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Making Money with your Music (A Followup)

 

How to Make Money with your Music

 

I just spoke on a panel with Thorny Bleeder’s Brian Thompson the other night. The topic was on “How to Make Money with Your Music”. The discussion was great, and I had a wonderful time. But there were a few things I didn’t get a chance to talk about regarding making money.

I’ve been studying how entrepreneurs make millions of dollars. Well, it’s growing into a bit of an obsession on my part. But I’m seeing some trends from the top entrepreneurs out there that I’m theorizing can be adopted by musicians.

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WHRH 013 | Do What Needs to be Done

 

 

 

Work Hard. Rock Harder.Blasko uncovers the real secret to success. That secret is to just do it, even when you don’t want to. It sounds simple, but most bands don’t do what needs to be done in order to succeed. They wait. They put it off. They think someone else will do it for them.

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Posted in Planning and Strategy, Podcast, Productivity | Tagged , , , , , , , , , |