Inspired by Thorny Bleeder’s vlog about using YouTube to reward your fans, I decided to experiment with Shiplosion and received excellent results!
Have you ever tried blasting to all your friends to add your band’s fan page? How’d that work for ya? Probably not as well as you wanted.
Have you been spammed to add someone else’s band? Did you really care? Probably not.
What if you could have fun, and by doing so, both reward current fans and drive new sign-ups to your Facebook Fan Page? If my experiment is any indication, using YouTube to personally thank your fans does just this. Here’s what I did to get a 50% increase in my fan count.
Post a “Thank You” song
After a songwriting session with my band’s guitarist, we quickly jotted down silly lyrics for the first four people on our Facebook Fan Page. Then we wrote a few cheesy, generic chords and just hit record on a camera.
That’s it. It took under a half hour.
Then, what took the longest, I edited the lyrics into the video to make sure everyone could read what we were saying about them. I used Windows Live Movie Maker, a free and easy video editor.
Atrocious sound quality, lyric reading screw ups, and missed harmonies aside: people loved it.
We gained 8 new fans. Since I’m only starting with 15 fans, that’s a 50% increase. What’s special to note here is these were people that already knew about my Shiplosion project and opted not to join this page previously. They ignored my spam.
Here’s a couple of reactions:
“This is the best thing I have ever seen. Ever, in my life.”
“HAHAHAHAHAHAAAAAAAA!!!! ♥ you, Seth! Hahahahaa!”
“Flattery will get you into my pants…”
Does It Scale?
My response: “I don’t know, but I’d LOVE to have that problem!”
The question really cracks me up. We go through all this effort to gain more fans, but then comes a fun and easy way to do it, and people start worrying about the extra work. How many hours are spent on rehearsal, gigging, and song writing? How many hours for booking, social media, and website upkeep?
More importantly, how many hours do we spend on things that DON’T work? I spent hours, daily, for months, trying to book a 10 day tour. After 10 days of touring, we only received a handful of new fans to sign up for anything.
Even local shows, I’ve played my ass off to a crowd for half an hour or more, only to get 2 or 3 new fan signups.
Looking at the techniques you currently use for your band to drive new fans, how well do they scale?
Taking it a step further…
Aha! Here’s my plan for e-mail that I will kick off soon. Since I consider e-mail more valuable than a Facebook Fan Page signup, I’m going to write a whole song for each person who signs up for my e-mail list.
Talk about not scaling!
But here’s the thing. I can crank out these silly songs FAST. Recording quality is secondary to having fun and engaging the person. And isn’t one potentially die-hard fan, that could be buying from you for years to come, worth investing an hour of your time?
More on using YouTube
I swear us bloggers are sometimes on some telepathic wavelength. Jon Ostrow of MicControl just posted a great article on the many uses of YouTube for your band. Read, enjoy, and CREATE!
Is this too much for your band?
My video is silly. Damn silly. Purposely so. But what if you’re a super-serious band or highly sensitive solo artist pretending to be a hobo? Do you think something like this could still work for you?
And now for the video…