The merch booth is a large source of income for a band. Most of the time, a band makes more money from their merch booth than they would’ve from the door of the show itself.
I just finished reading Seth Godin’s Purple Cow. This book has changed how I’m going to approach everything I do.
Imagine yourself driving along the road. You see a bunch of cows. They are all basically the same color, same size, and doing the same thing. Boring.
And that simple way is more merchandise.
If you have a diversity of merchandise that ranges in price from $1 to $20 (and higher), you will get more sales and more money from your shows.
I went to a show tonight. Every Monday I try to catch “Metal Monday” at the 2 Bit Saloon in Seattle. Tonight, was a great show! However, I’m noticing mistakes that every band should just slap themselves over.
I’m slapping myself, because I’ve done the exact same thing in my bands. Here they are.
Another Music Experiment:
Make broken equipment art. Then sell it.
Broken strings, cymbals, cables; turn them into something fans would love. Decorate a CD case with broken strings. Make an artistic logo and signature on the broken snare head.
Also cool, mark down which shows this equipment was used at.