Episode #26 of Work Hard, Rock Harder podcast.
WHRH 026 | How to Get the Most Out of your Shows (Wonky Episode!)
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Tag Archives: band promotion
Is your Band a Purple Cow?
I just finished reading Seth Godin’s Purple Cow. This book has changed how I’m going to approach everything I do.
Imagine yourself driving along the road. You see a bunch of cows. They are all basically the same color, same size, and doing the same thing. Boring.
[UStream] Crappy Shows and Just Call Me Puma!
Here is my somewhat-weekly Ustream livecast, but, in this livecast, I have become Puma Jackson!
Besides the “Puma”, I talk about a recent crappy show I had. I go into the details of why the show was crappy, and, unfortunately, let you know you’re going to see your share of crappy shows as well. At least if you’re lucky. They build character…Puma Power!
Promotional Results for my Band’s First Show
Continuing from last week’s post on how my band’s first show went, I’m going to cover more successes and mistakes I made at the show and promoting the show. At the very end, I cover the costs of this promotion and what my band made from the show.
My Band’s First Show: Snowstorms and Marketing
I just had my first show with my band. I’ve been preaching a lot about what bands should do, so here’s a breakdown of how I both followed my own advice, and how I didn’t.
Ramblings of a Burnt Out Musician with a Shitty Promotion
I don’t have anything really ground-breaking to say today. This is more of a journal entry for what I’ve been up to with my band.
I ordered t-shirts, a vinyl banner backdrop, and stickers for the upcoming show. I expect I won’t recoup any of the money. For the stickers and shirts, I’m planning on basically giving them all away.
20 Easy Ways to Have FUN and Get More Fans!
Today’s post is about FUN! The music biz is filled with so many difficult things you have to do daily, sometimes you forget that fun needs to be a part of it.
Reward Your Fans on YouTube…and Dramatically Get Even More Fans.
Inspired by Thorny Bleeder’s vlog about using YouTube to reward your fans, I decided to experiment with Shiplosion and received excellent results!
Have you ever tried blasting to all your friends to add your band’s fan page? How’d that work for ya? Probably not as well as you wanted.
Have you been spammed to add someone else’s band? Did you really care? Probably not.
What if you could have fun, and by doing so, both reward current fans and drive new sign-ups to your Facebook Fan Page? If my experiment is any indication, using YouTube to personally thank your fans does just this. Here’s what I did to get a 50% increase in my fan count.
Developing a “Persona” and Daily YouTube Posting
I’m in the process of moving, right now, and I’ve been recording and uploading YouTube videos for my band every day. Because of this time impact, I haven’t been able to post here as much. This week and next, I may only get a couple of posts out until I’m done moving.
Developing the Persona
In the meantime, I’ve been experimenting with developing a “persona” for my band. I got inspiration from two different areas, Soul Train and The Church of Subgenius’s Hour of Slack podcast.
I’m also playing on the “Shi” part of my band’s name, Shiplosion. Everything is a “Shi-Party”. People are “Shi-Players”. Questionably cool things are “Shi-Tastic”. I’ve noticed my friends are starting to use this around me, so it’s working! And it’s just fun.
For the visual image, I’ve decided to go damn silly and get hideously loud clothing from a thrift store. I decided to do a “shi-fashion show” and start flexing my new persona a little bit. I’m improvising, so I’m not quite sure where to go with it.
Are Fliers For A Show Even Worth It? Pt. 2
Previously, I had two posts that generated some great comments and insights into fliers for a show. The first was about flier legibility which then lead to the question if fliers are even worth it.
Today, I saw a HypeBot link about QR tags that inspired me to collect the awesome comments and to add a new recommendation for fliers.
Topics in this post:
- Add a QR code to the flier
- Flier in the appropriate areas
- Artwork
- The flier is also a coupon
- Brand awareness
- Partner with local distributors, organizations, and charities
Add a QR code to the flier
Hypebot posted about a limited invite beta to ShareSquare. I was lucky enough to to get on the beta, and saw the services they offerred bands by creating QR codes. That’s when it clicked in my brain, use QR codes for fliers!