The worst type of spam from bands doesn’t come from hacked accounts. It comes directly from the bands themselves!
Below are some of the most annoying behaviors you can do on Twitter. You don’t raise thousands of dollars on Twitter like Amanda Palmer by doing any of this crap.
Who the fuck are you?
The first thing many musicians do is tell people to go listen to their album, or go to their show, or watch a video, or even go to their Facebook fan page.
Spam attack. No one knows who the fuck you are! The first thing you should be saying is “hello” and “how’s it going”.
Get the person talking on a personal level. Say hi a few times. Reply back to their tweets.
Damn, take a second to read their profile and see what they are into!
Never lead with selling or promoting yourself. There’s plenty of time for that, and your introduction to someone is not it!
Interrupting a conversation I’m having on Twitter will make me publicly ridicule you.
When there’s a conversation going on on Twitter, and you just reply to all with a link to your shitty pop video, I just want to insult everything about you that made you ever want to become a musician.
If you reply to a conversation, make sure what you have to say relates to that conversation.
Even though I recommend using popular hashtags, only use hashtags when it’s relevant. If the hashtag #DarkKnight is trending, but you put out “Come to our show! #DarkKnight”, I really hope you are dressing up as Batman.
Spamming a hashtag to simply be seen by others just sucks. It’s obvious and annoying. You are not doing yourself any favors.
Another annoying behavior around hashtags is trying to make every word in your tweet into a hashtag. “Going to a #metal #show tonight. #Barhopping in #Seattle afterwards!” Ugh! Stop it!
Using generic hashtags all over your Tweet doesn’t help you. It makes the post harder to read, and you are not contributing to any conversation around those hashtags.
Hashtags are for conversations. Only promote on a hashtag if it is relevant.
Spamming through Direct Messages
Even though a hacked account is annoying, getting spammed to buy stuff from a band sucks just as much.
Here’s one I got from Red Fang:
“See the band on tour this Spring with Black Tusk in Europe! Click here for dates…”
I live in Seattle, fuckers! It’s in my profile! Are you going to buy me a ticket to Europe?
When you’ve made no other effort to connect with your followers, spam like that doesn’t win them over. Instead, you might get yourself unfollowed.
Did Snoopy just Shit?
I hate to pick on you, hip hop artists, but you are the most guilty of doing this!
When you overload your bio with a ton of hashtags and @usernames, it looks horrible, unreadable, and cheap.
Your Twitter bio should be readable and relevant. Get to the point.
No one has hashtag conversations around someone’s Twitter bio. It doesn’t happen and won’t win you anything.
I’m sorry, but I can’t hear you over the sound of how awesome I am.
You never reply to @mentions. You never reply to direct messages.
You never thank people for retweeting you. You never thank people for sharing your stuff.
You promote your shows, and you promote your iTunes, and you promote your self in every way shape possible.
…but you never give back. You never share something else from another band, blog, or fan.
This is egotistical and anti-social behavior. Behavior that won’t help you build an avid following that will go to your shows, spread your message, or help you out when you need it.
Ummm…Read the Sign
You spam someone to review your new hip hop video. That someone is a country music magazine editor. It says so, pretty damn clearly, in the profile.
You ask someone to review your new album. That person is an entertainment lawyer. They don’t review albums, they review legal cases. And it says so, pretty damn clearly, in their profile.
Take a second and think before you contact someone to promote something. Find out what that person is about. Read their profile. Follow the link to their website and see what they are about.
The Bottom Line
Build a relationship. Keep building those relationships.
Don’t spam people because they don’t want to hear it. If you build a relationship with someone, they will naturally be curious about what you do.
Support others before yourself. If you help share tweets and make others seem like rockstars, that love will eventually come back around to you.
There’s a time and place to self promote. Hell, you can do it all the time on Twitter! Shit, you need to do it all the time in order to keep up!
However, self promoting yourself through spammy methods doesn’t work. Self promotion without consideration of those that follow you doesn’t work.
If you build the relationships first, your promotions will be shared far and wide by your adoring and loving followers.
There are other annoying Twitter behaviors, but these are the big ones. Avoid these, and you are doing leaps and bounds better than most bands (and businesses).
This shit might sound trite, but Twitter is extremely powerful. Twitter is way more powerful than Facebook for building personal relationships.
Daily, I see bands just abusing Twitter and not getting it. So many opportunities lost.
Are you spammy? What annoys you about people on Twitter? Hell, do I annoy you on Twitter? Let me know in the comments!